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https://archive.org/details/paintmedicineoffOOgeod 


O  I  so  many  years  ago,  the  use  of  paint  was  largely  con¬ 
fined  in  its  application  to  the  exterior  of  buildings.  The 
impossibility  of  painting  interior  walls  in  an  economical 
manner  with  the  older  kinds  of  paint,  such  as  carbonate 
of  lead  mixed  with  turpentine,  and  water  paints,  made 
it  necessary  to  leave  the  walls  in  their  original  new,  un¬ 
attractive  form,  and  discoloration,  dampness  and  decay  often  followed 
in  rapid  order,  thus  disfiguring  and  making  insanitary  such  interiors. 


Wet  her  ill's 
Reflectoflat 
vs. 

Defects  in 
Wall  Paper 


Practical 

Decorations 

with 

W etherill' s 
Reflectoflat 


The  interiors  of  large  buildings,  such  as  Office 
Buildings,  Hotels,  Hospitals,  Schools,  however, 
present  vast  areas  of  wall  space  which  condi¬ 
tions  demand  should  be  made  attractive  and 
sanitary.  Their  decoration  calls  for  the  use  of 
soft-tone  colors  of  the  oil  type  that  will  be  wash¬ 
able,  durable  and  inexpensive.  The  purpose  of 
paint  is  to  add  beauty  and  economy,  and  the 
many  times  more  important  factor:  HEALTH. 

Wall  paper  will  probably  always  be  used. 
Nevertheless,  wall  papers  have  many  defects. 
They  cannot  be  washed  or  fumigated.  Their 
absorbent  surface,  together  with  the  paste  and 
glue  used  in  their  application,  furnishes  a  rest¬ 
ing  and  breeding  place  for  bacteria. 

All  of  the  defects  of  old-fashioned  painting 
methods  and  wall  papering  are  overcome  by 
the  use  of  JV etherill' s  Reflectoflat,  the  Sanitary 
Flat  W all  Finish. 

Paint  manufacturers  as  well  as  painters  have 
realized  for  years  that  something  must  be  done 
in  the  way  of  practical  decoration — decoration 
that  need  not  be  coated  or  glazed  in  with  flat¬ 
tened  varnishes  and  flattened  oils  to  make  them 


sanitary,  and  growing  out  of  the  experiments  of 
the  paint  chemists,  Lithopone,  a  pigment  with 
great  density  and  hardness,  came  into  use.  The 
vehicles  at  first  were  faulty.  With  its  great  cov¬ 
ering  value,  it  was  applied  on  new  walls  over 
the  old-fashioned  varnish  or  glue  sizes;  crazed, 
checked  and  peeled  off. 


Stippled,  Tiffany 
and  Mottled 
Effects  with 
W  etherilV  s 
Ref  lecto  flat 


After  peeling,  all  of  this  great  expanse  of  wall 
must  be  cleaned  down,  and  then  done  over.  This 
was  such  a  great  expense  that  a  great  many  own¬ 
ers  and  painters  refused  to  use  the  materials  that 
the  manufacturers  were  making,  but  like  every¬ 
thing  else  in  this  advanced  age,  men  have 
worked  on  and  on  until  today  we  have  walls 
being  done  with  W etherilV s  Reflectoflat,  the 
Sanitary  Flat  Wall  Finish;  these  walls  done  in 
plain,  soft  mural  tones,  or  stippled  to  the  soft 
mat  finishes;  worked  out  in  the  “Tiffany”  and 
mottled  effects;  giving  the  attractive  and  vary¬ 
ing  designs  in  which  the  highest  priced  wall 
papers  are  obtainable.  This  alone  has  led  to  the 
great  popularity  of  W etherilV s  Reflectoflat. 


W etherill  s 
Reflectoflat 
Washable  and 
Waterproof 


The  architect,  in  his  designing  or  his  working- 
out  of  the  best  possible  result,  gives  thought  to 
wall  paper  or  textiles  in  his  decorative  scheme, 
but  thinks  first  of  restful  surroundings  and  the 
non-reflective  mat  surface  which  W etherilV s 
Reflectoflat  will  produce. 

He  also  has  made  himself  thoroughly  ac¬ 
quainted  with  the  non-poisonous  pigments  — 
Lithopone  and  Oxide  of  Zinc  that  are  ground 
in  a  treated  oil — which  gives  him  a  flat,  water¬ 
proof  and  washable  surface. 


Treatment  of 
Freshly  LaidWalls 
Before  an 
Application  of 
WetherilV  s 
Ref  lecto  flat 


There  have  been,  and  always  will  be,  complaints 
that  point  toward  fading  of  high  colors  when 
applied  to  freshly  laid  walls.  The  alkali  and 
lime  present  in  the  walls  is  a  subject  which  be¬ 
comes  reactive  in  the  presence  of  moisture,  and 
under  such  conditions  becomes  destructive. 
This  defect,  however,  has  been  overcome  when 
the  specifications  which  we  give  in  this  booklet 
are  used  in  the  treatment  of  walls  and  the 
application  of  the  paint. 


Fibro  us 
Wall  Boards 
Made  Sanitary 
with 

Wetherill's 
Ref  lecto  flat 


Fibrous  Wall  Boards  and  Wall  Boards  of  dif¬ 
ferent  makes  have  become  very  popular,  and 
have  had  a  wide  application  for  interior  walls 
of  some  very  beautiful  homes  and  for  homes  of 
the  bungalow  and  cottage  type. 

These  Wall  Boards  are  also  used  for  office  par¬ 
titions  and  in  panel  construction.  They  are 
hard  pressed,  and  have  an  absorbtive  surface 
which  is  well  adapted  to  receive  paint,  and 
IV etherill’s  Reflectoflat  has  been  found,  after 
exhaustive  tests,  to  be  most  suitable  for  its 
decoration. 

The  moisture  resistant  film  produced  with 
Wetherill’s  Reflectoflat  makes  the  surface  of 
these  Wall  Boards  highly  sanitary  and  durable. 
Wall  Boards  should  never  be  papered,  as  wall¬ 
paper  causes  decomposition,  glues  or  starch  in 
the  binders  of  the  paste  gather  dampness,  giving 
off  objectionable  odors,  and  prove  a  resting 
place  for  germs. 

The  production  by  Geo.  D.  IF etherill  &  Com¬ 
pany,  Inc.,  of  Reflectoflat,  the  Sanitary  Flat 
Wall  Finish,  has  started  in  many  communities 


Wetherill's 
Reflectoflat 
in  the 

School  Room 


Vision  and 
Disposition 
Benefitted  by 
W  etherilV  s 
Reflectoflat 


the  removal  of  wall  paper  from  the  homes,  and 
the  redecorating  in  this  up-to-date  and  sanitary 
way. 

The  proper  decoration  for  the  interior  of  School 
Buildings  should  receive  the  most  earnest  con¬ 
sideration  of  every  School  Board  in  our  coun¬ 
try.  The  greater  sanitary  conditions  obtained 
by  the  application  to  School  Room  walls  and 
ceilings  of  thoroughly  hygienic  coatings  are  of 
vital  importance  to  everyone  concerned.  Pupils 
confined  in  schools  the  walls  of  which  are  cov¬ 
ered  with  insanitary  wall  coatings,  are  subjected 
to  an  atmosphere  which  may  be  both  disagree¬ 
able  and  poisonous. 

In  all  of  the  larger  cities,  the  examination  of  the 
eyes  of  public  school  children,  and  the  lighting 
from  wall  painting,  are  now  receiving  universal 
attention.  The  yellowish  colors  will  have  a  ten¬ 
dency  to  increase  the  capacity  for  work  among 
pupils,  and  exhaustive  tests  have  been  made 
showing  that  pupils  become  light-hearted  and 
happy,  but  where  walls  have  too  much  of  the 
yellow  tinge,  it  inclines  them  to  be  mischievous 
and  tricky.  The  results  of  blue  are  placidity, 
seriousness  and  quietness.  Greens  show  more- 
beneficial  results  than  any  of  the  other  colors, 
giving,  as  they  do,  capacity  for  work  and  care 
in  the  execution  of  it,  and  they  always  maintain 
the  vitality  of  the  subject. 

Walls  that  are  coated  with  IV etherilV s  Reflecto¬ 
flat  and  left  in  the  Flat,  have  the  greatest  amount 
of  light  refraction.  They  are  easier  on  the  eye, 
and  are  washable. 


Wetherill' s 
Reflectoflat 
a  Necessary 
Precaution 
on 

Factory  Walls 


We  have  covered  office  buildings,  hotels,  and 
schools,  and  yet  the  most  important  from  a 
matter  of  health  to  the  greatest  number  are  the 
walls  and  ceilings  of  our  factory  buildings. 
Walls  that  are  left  in  the  rough  soon  collect  all 
of  the  loose  particles  floating  in  the  air;  these 
particles  become  saturated  with  grease  and  are 
germ  breeders.  Walls  that  are  coated  with  kal- 
somine  and  cold-water  paints  are  also  breeding 
places  for  germs. 

A  great  many  owners  and  architects  prefer  the 
gloss  and  semi-gloss  effects.  Where  these  are 
desired,  Wetherill’s  Reflectogloss,  the  compan¬ 
ion  paint  to  Wetherill’s  Reflectoflat,  is  the  ideal 
finishing  coat. 

We  show  a  page  from  Factory,  the  “Magazine 
of  Management.”  This  article  dwells  on  Wall 
Treatment  that  is  absolutely  correct.  It  takes  in 
all  that  is  in  the  range  of  vision.  We  would 
criticise  this  article  in  one  way  only,  and  that 
is  that  the  workmen  at  the  machines  would  be 
better  workmen  were  the  machines  painted  and 
enameled  in  white. 

We  also  show  illustrations  with  their  captions, 
giving  credit  to  architects,  builders  and  paint¬ 
ers,  and  they  are  so  diversified  that  it  is  at  once 
understood  that  there  is  no  interior  on  which 
W etherill’s  Reflectoflat  should  not  be  used.  Its 
sanitary  properties  as  well  as  its  beauty  make  it 
truly  the  “ Preventive  Medicine  of  the  Future.” 
The  specifications  that  we  include  in  this  book 
are  made  up  to  cover  all  classes  of  work,  and 
where  followed,  perfect  results  will  always  be 
obtained. 


Specifications  —  WetherilUs  Reflectoflat 

THE  old  method  of  wall  sizing'  with  glues  and  cheap  varnishes  is  a  poor  one. 
It  always  tends  to  checking  and  cracking  of  the  finished  surface. 

On  new  walls,  either  lime,  cement  or  sand  finished,  where  it  is  desired  that 
decorations  be  completed  at  once,  a  precaution  that  should  be  taken  is  to  wash 
the  walls  thoroughly  with  a  solution  of  four  pounds  of  Zinc  Sulphate  Crystals 
(Commercial),  dissolved  in  one  gallon  of  water.  Walls  should  then  be  allowed 
to  dry  for  a  period  of  forty-eight  hours,  and  the  following  methods  should  be 
used  to  obtain  perfect  results. 

THE  FIRST  OR  PRIMING  COAT  should  be  composed  of  one  part  Reflecto¬ 
flat  and  one  part  Reflectoflat  Reducer.  This  coat  should  be  brushed  out  well, 
and  should  be  given  at  least  twelve  hours  for  drying.  The  second  coat 
should  be  composed  of  one  gallon  of  Reflectoflat  and  one  quart  of  Reflectoflat 
Reducer.  The  third,  or  finishing  coat,  should  be  applied  as  Reflectoflat 
comes  from  the  package.  If  it  is  desired  to  thin  Reflectoflat  for  the  finish¬ 
ing  coat,  it  should  be  thinned  only  a  trifle  with  a  mixture  composed  of 
one-half  Reflectoflat  and  one-half  Turpentine. 

WHERE  TWO-COAT  WORK  IS  DESIRED,  and  in  a  great  many  cases 
two  coats  will  give  a  perfect  finish:  The  first  coat  should  be  one  gallon  of 
Reflectoflat  and  one  quart  of  Reflectoflat  Reducer.  The  second  coat  should 
be  applied  as  Reflectoflat  comes  from  the  package. 

ON  OLD  WORK  that  has  been  painted,  either  in  gloss  or  flat  paint:  The 
first  coat  should  be  applied  as  follows:  To  one  gallon  of  Reflectoflat  add 
one  quart  of  Reflectoflat  Reducer.  The  second  coat  should  be  applied  as 
Reflectoflat  comes  from  the  package. 

ON  OLD  WALLS  that  have  stood  a  long  time  without  painting,  directions 
to  be  followed  for  three-coat  work  are  the  same  as  for  new  walls,  elimi¬ 
nating  the  Zinc  Sulphate  treatment.  For  two-coat  work,  same  directions 
should  be  used  as  instructed  above. 

WALLS  WHERE  WATER  PAINTS  HAVE  BEEN  APPLIED,  should  be 
thoroughly  washed  and  all  loose  particles  removed  before  application  of 
Reflectoflat. 

FOR  POINTING  UP  BROKEN  OR  CRACKED  SURFACES  in  plaster, 

take  equal  portions  of  the  base  of  Reflectoflat  and  Plaster  Paris,  mix  to¬ 
gether  and  point  up  with  a  sharp-edged  tool. 

REFLECTOFLAT  will  cover  200  to  250  square  feet,  two  coats  to  the  gallon, 
on  plaster  or  brick,  and  on  wood  or  wall-board  250  square  feet  to  the 
gallon,  two  coats. 

ON  METAL  SURFACES,  it  will  cover  300  square  feet,  two  coats  to  the  gallon. 
These  figures  are  not  exact,  as  covering  varies  with  the  condition  of  the 
surface,  the  temperature,  and  the  brush-work  of  the  one  applying  the 
material. 


HADDON  HALL,  ATLANTIC  CITY,  N.  J. 

Leeds  &  Lippincott  Company,  Owners 

Rankin,  Kellogg  &  Crane,  Philadelphia,  Architects;  Geo.  A.  Fuller  &  Co.,  Builders; 

Chapman  Decorative  Company,  Philadelphia,  Wall  Decorators 
New  Boardwalk  wing,  in  which  there  are  147  bedrooms  and  baths.  This  is  the  first  unit  of  a  great  hotel  which 
will  eventually  replace  the  old  and  so  favorably  known  H  addon  Hall. 

Specifications  for  Reflectoflat  application  included  in  this  book  used  on  interior  of  all  the  walls. 


THE  PHILADELPHIA  BULLETIN  BUILDING 
Architect,  Edgar  V.  Seeler;  Builders,  Doyle  &  Co. 

Wetherill’s  Reflectoflat  Paint,  both  white  and  tinted,  enters  very  largely  into  the  interior  painting  of  the  home  of 
Philadelphia’s  foremost  daily  newspaper. 


VIEW  OF  COMPOSING  ROOM 

The  Bulletin  Building  is  noted  for  its  graceful  architectural  lines  and  spic  and  span  appearance.  Its  outside 
walls  are  of  white  enameled  terra  cotta,  which  glistens  constantly  in  the  sunlight,  and  its  beautiful  dome  makes  it  one 
of  the  landmarks  of  the  City  of  Homes. 

The  composing  room  of  The  Bulletin  has  the  reputation  of  being  one  of  the  best  in  the  world.  Great  care  was 
taken  in  planning  it  to  provide  for  ample  ventilation  and  light  for  the  compositors.  The  room  is  100  feet  wide  by 
147  feet  deep  and  the  ceiling  is  29  feet  from  the  floor  and  35  feet  from  the  floor  in  the  skylight  bays.  In  order  to 
get  the  maximum  light  refraction  the  ceiling  was  painted  with  Wetherill’s  Reflectoflat  White. 

All  office  walls  are  painted  with  Wetherill’s  Reflectoflat  of  a  Buff  Shade. 


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MANUFACTURERS’  CLUB  OF  PHILADELPHIA 
Frank  Sima  &  Son,  Philadelphia,  Decorators 
Wetherill’s  Reflectoflat  used  on  all  interior  walls. 


P.  R.  R.  R.  PIERS  NO.  53  AND  NO.  55  SOUTH 
M.  Lipman,  Division  Engineer 

Painted  by  Armstrong  Latta.  Leased  to  the  International  Steamship  Company. 
One  coat  of  WetherilPs  Reflectoflat  applied  on  all  interior  structural  work. 


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SOUTHERN  OFFICE  BUILDING,  WASHINGTON,  D.  C. 

Controlled  by  the  Allan  E.  Walker  Company,  Washington,  D.  C. 

View  of  first  floor  hallways  redecorated  with  Wetherill’s  Reflectoflat  by  their  Superintendent  of  Painting, 
Thomas  N.  Mohler,  Sr.  In  course  of  renovating  the  entire  building  Wetherill’s  Reflectoflat  was  used  on  all  interior 
walls. 


YOUTH’S  COMPANION  BUILDING,  BOSTON,  MASS. 

Densmore  &  Le  Clear,  Boston,  Mass.,  Architects;  W.  K  Kearns,  Boston,  Mass.,  Builder;  P.  Holdensen  Company, 

Boston,  Mass.,  Painters  and  Decorators 

The  lighting  of  this  building  has  been  materially  aided  by  the  use  of  Wetherill’s  Reflectoflat.  It  will  be  noticed 
that  the  lower  portion  of  the  walls  and  columns  are  properly  painted  with  a  darker  shade,  known  as  Dado,  to  protect 
the  workmen’s  eyes. 


NEW  BEDFORD  HOTEL.  NEW  BEDFORD,  MASS. 

Interior  Views 

Clinton  &  Russell,  New  York,  Architects; 

Edgar  Zeilian,  New  York,  Builders;  P.  Holdensen  Company,  Boston,  Mass.,  Painters  and  Decorators 

Interior  walls  of  tills  hotel  finished  with  Wetherill’s  Reflectollat 


SECOND  NATIONAL  BANK— INTERIOR  VIEW 
Hogson  Brothers,  Architects  and  Builders,  New  York  City 
Interior  walls  painted  with  Wetherill’s  Refiectofiat 


UPPER  VIEW— SMITH’S  COLLEGE,  NORTHAMPTON,  MASS. 
LOWER  VIEW— COMMERCIAL  HIGH  SCHOOL,  NEW  HAVEN,  CONN. 
Brown  &  Van  Beren,  Architects 
Interior  walls  painted  with  Wetherill’s  Reflectoflat 


SOUTHERN  NEW  ENGLAND  TELEPHONE  COMPANY,  NEW  HAVEN,  CONN. 

Arthur  M.  Everett,  Engineer  for  S.  N.  E.  T.  Co.;  L.  W.  Robinson,  42  Church  Street,  New  Haven,  Conn. 

James  E.  Todd,  Superintending  Engineer 
Interior  walls  finished  with  Wetherill’s  Reflectoflat 


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HOTEL  BELVEDERE,  BALTIMORE,  MD. 

Two  Interior  Views 

Built  some  years  ago,  part  of  it  painted,  and 
part  papered.  In  the  course  of  renovation  Wether- 
ill’s  Reflectoflat  was  used  on  all  interior  walls  by 
the  hotel’s  superintending  painter. 


UPPER  VIEW— NEW  HAVEN  HOSPITAL,  NEW  HAVEN,  CONN. 
Interior  walls  finished  with  Wetherill’s  Reflectofiat 
LOWER  VIEW— GRACE  HOSPITAL,  NEW  HAVEN,  CONN. 
Chas.  Scranton  Pai.mer,  New  Haven,  Conn.,  Architect 
Interior  walls  finished  with  Wetherill’s  Reflectofiat 


GROUP  OF  SCHOOL  BUILDINGS  IN  NEW  HAVEN,  CONN. 

Built  some  years  ago,  but  have  Deen  redecorated,  made  wholesome,  clean  and  beautiful  with  Wetherill’s 

Reflectoflat. 


BERGER  BROTHERS  CORSET  FACTORY,  NEW  HAVEN,  CONN. 

Ridgeley  Larkin,  New  Haven,  Conn.,  Architect  Built  by  the  Owner — Day  Work 

Two  coats  of  paint  applied- — first  coat,  Wetherill’s  Reflectoflat;  second  coat,  Wetherill’s  Reflectogloss. 

View  of  the  Company  Dining  Room,  where  absolute  cleanliness  is  at  all  times  desired. 


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S&thi.yj  • 


